Privacy Policy

My Accessories London LTD

Privacy Policy

BACKGROUND:

My Accessories London Ltd understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website, https://www.myaccessorieslondon.co.uk (“Our Site”) and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

Please read this Privacy Policy carefully and ensure that you understand it.

Definitions and Interpretation

In this Policy the following terms shall have the following meanings:

“Account”	means an account required to access and/or use certain areas and features of Our Site;
“Cookie”	means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in Part 14, below; and
“Cookie Law”	means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003.

Information About Us

Our Site is owned and operated by My Accessories London Ltd, a limited company registered in England under company number 11818062 whose registered address is Mistry House, 6-8 Dudley St, Luton LU2 0NT.

What Does This Policy Cover?

This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

What Is Personal Data?

Personal data is defined by the UK GDPR and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

What Are My Rights?

Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:

The right to be informed about our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 15.
The right to access the personal data we hold about you. Part 13 will tell you how to do this.
The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 15 to find out more.
The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we hold. Please contact us using the details in Part 15 to find out more.
The right to restrict (i.e. prevent) the processing of your personal data.
The right to object to us using your personal data for a particular purpose or purposes.
The right to withdraw consent. This means that, if we are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.
The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.
Rights relating to automated decision-making and profiling. We do not use your personal data in this way.

For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 15.

It is important that your personal data is kept accurate and up-to-date. If any of the personal data we hold about you changes, please keep us informed as long as we have that data.

Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.

If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. We would welcome the opportunity to resolve your concerns ourselves, however, so please contact us first, using the details in Part 15.

What Data Do You Collect and How?

Depending upon your use of Our Site, we may collect and hold some or all of the personal data set out in the table below, using the methods also set out in the table. Please also see Part 14 for more information about our use of Cookies and similar technologies. We do not collect any ‘special category’ or ‘sensitive’ personal data, personal data relating to children or data relating to criminal convictions and/or offences.

Data Collected	How We Collect the Data
Customer name Delivery address Mobile and/ or Telephone number Email address	Customer orders Customer requests by messages Customer requests by email
Payment information Credit card details Bank account details PayPal payments	Submission by customers when placing orders
Profile Information Style preferences Interests Login details Purchase history	Receipt of orders Submission by customers in competitions Submission by customers by email.
Data from Third parties Information from Shopify platform Information from google	Platforms that lead customers to site and enable them to make purchases

How Do You Use My Personal Data?

Under the Data Protection Legislation, we must always have a lawful basis for using personal data. The following table describes how we will or may use your personal data, and our lawful bases for doing so:

What We Do	What Data We Use	Our Lawful Basis
Registering you on Our Site.	Customer name Delivery address Mobile and/ or Telephone number Email address	Processing an order.
Providing and managing your Account.	Customer name Delivery address Mobile and/ or Telephone number Email address	Processing orders Return access to Our Site
Providing and managing your access to Our Site.	Customer name Delivery address Mobile and/ or Telephone number Email address	To allow selection and purchasing decisions
Supplying Our products to you.	Customer name Delivery address Mobile and/ or Telephone number Email address	To process orders
Managing payments for Our products.	Credit card details Bank account details PayPal payments	To process orders
Communicating with you.	Customer name Delivery address Mobile and/ or Telephone number Email address	Updating order status
Supplying you with information by email and/or post that you have opted-in-to (you may opt-out at any time by emailing us at info@myccessories london.co.uk)	Customer name Email address	Respond to customer requests and queries

With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email and/or telephone and/or text message and/or post with information, news, and offers on our products. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the Data Protection Legislation and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out. We will always obtain your express opt-in consent before sharing your personal data with third parties for marketing purposes and you will be able to opt-out at any time.

Third Parties (including third parties whose content appears on Our Site may use third-party Cookies, as detailed below in Part 14. Please refer to Part 14 for more information on controlling cookies. Please note that we do not control the activities of such third parties, nor the data that they collect and use themselves, and we advise you to check the privacy policies of any such third parties.

We not currently use automated systems for carrying out decision-making and/or profiling. If we decide to use such systems we will update this policy.

We will only use your personal data for the purpose(s) for which it was originally collected unless we reasonably believe that another purpose is compatible with that or those original purpose(s) and need to use your personal data for that purpose. If we do use your personal data in this way and you wish us to explain how the new purpose is compatible with the original, please contact us using the details in Part 15.

If we need to use your personal data for a purpose that is unrelated to, or incompatible with, the purpose(s) for which it was originally collected, we will inform you and explain the legal basis which allows us to do so.

In some circumstances, where permitted or required by law, we may process your personal data without your knowledge or consent. This will only be done within the bounds of the Data Protection Legislation and your legal rights.

How Long Will You Keep My Personal Data?

We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will therefore be kept for the following periods (or, where there is no fixed period, the following factors will be used to determine how long it is kept):

Type of Data	How Long We Keep It
Identity Information including. Customer name Delivery address Mobile and/ or Telephone number Email address	Sufficient time to fulfil order and as long as required to comply with applicable legislation
Contact information including. Customer name Delivery address Mobile and/ or Telephone number Email address	Sufficient time to fulfil order and as long as required to comply with applicable legislation
Payment information including. Credit card details Bank account details PayPal payments	Sufficient time to fulfil order and as long as required to comply with applicable legislation

How and Where Do You Store or Transfer My Personal Data?

Any personal data stored in the UK is fully protected under the Data Protection Legislation. We may store your personal data (or some of it) within the European Economic Area (the “EEA”). The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein. This means that your personal data will be fully protected under the EU GDPR and/or to equivalent standards by law. Transfers of personal data to the EEA from the UK are permitted without additional safeguards.

Do You Share My Personal Data?

10.1 We will not share any of your personal data with any third parties for any purposes, subject to the following exceptions.

10.2 If we sell, transfer, or merge parts of our business or assets, your personal data may be transferred to a third party. Any new owner of our business may continue to use your personal data in the same way(s) that we have used it, as specified in this Privacy Policy.

10.3 In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

10.4 We may share your personal data with other companies in our group. This includes any holding company and its subsidiaries, if applicable.

How Can I Control My Personal Data?
- In addition to your rights under the Data Protection Legislation, set out in Part 5, when you submit personal data via Our Site, you may be given options to restrict our use of your personal data. In particular, we aim to give you strong controls on our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from us which you may do by unsubscribing using the links provided in our emails and/or at the point of providing your details).
- You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.

Can I Withhold Information?

You may access certain areas of Our Site without providing any personal data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.

You may restrict our use of Cookies. For more information, see Part 14.

How Can I Access My Personal Data?

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 15.

There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.

We will respond to your subject access request within one month of receiving it. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.

How Do You Use Cookies?

Our Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by us and are used only by us We use Cookies to facilitate and improve your experience of Our Site and to provide and improve our products. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

By using Our Site, you may also receive certain third-party Cookies on your computer or device. Third-party Cookies are those placed by websites, services, and/or parties other than us. Third-party are used on Our Site to enable us to fulfil our commercial obligations. For more details, please refer to the table below.

All Cookies used by and on Our Site are used in accordance with current Cookie Law.

Before Cookies are placed on your computer or device, you will be shown a pop up requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of Our Site may not function fully or as intended.

The following first-party Cookies may be placed on your computer or device:

Name of Cookie	Purpose	Strictly Necessary
name	Customer name	Yes
Address	Customer address	Yes
Email	Customer email	Yes
Telephone	Customer Telephone	Yes

The following third-party Cookies may be placed on your computer or device by Shopify:

Name	Supplier	Function	Retention Period
_ab	Shopify	Used in connection with access to admin.	2 years
_secure_session_id	Shopify	Used to track a user's session through the multi-step checkout process and keep their order, payment and shipping details connected.	24 hours
_shopify_country	Shopify	For shops where pricing currency/country set from GeoIP, that cookie stores the country we've detected. This cookie helps avoid doing GeoIP lookups after the first request.	During the session
_shopify_m	Shopify	Used for managing customer privacy settings.	1 year
_shopify_tm	Shopify	Used for managing customer privacy settings.	30 minutes
_shopify_tw	Shopify	Used for managing customer privacy settings.	2 weeks
_storefront_u	Shopify	Used to facilitate updating customer account information.	1 minute
_tracking_consent	Shopify	Used to store a user's preferences if a merchant has set up privacy rules in the visitor's region.	1 year
c	Shopify	Used in connection with checkout.	1 year
cart	Shopify	Used in connection with shopping cart.	2 weeks
cart_currency	Shopify	Set after a checkout is completed to ensure that new carts are in the same currency as the last checkout.	2 weeks
cart_sig	Shopify	A hash of the contents of a cart. This is used to verify the integrity of the cart and to ensure performance of some cart operations.	2 weeks
cart_ts	Shopify	Used in connection with checkout.	2 weeks
cart_ver	Shopify	Used in connection with shopping cart.	2 weeks
checkout	Shopify	Used in connection with checkout.	4 weeks
checkout_token	Shopify	Used in connection with checkout.	1 year
dynamic_checkout_shown_on_cart	Shopify	Used in connection with checkout.	30 minutes
hide_shopify_pay_for_checkout	Shopify	Used in connection with checkout.	During the session
keep_alive	Shopify	Used in connection with buyer localization.	2 weeks
master_device_id	Shopify	Used in connection with merchant login.	2 years
previous_step	Shopify	Used in connection with checkout.	1 year
remember_me	Shopify	Used in connection with checkout.	1 year
secure_customer_sig	Shopify	Used to identify a user after they sign into a shop as a customer so they do not need to log in again.	20 years
shopify_pay	Shopify	Used in connection with checkout.	1 year
shopify_pay_redirect	Shopify	Used in connection with checkout.	1 hour, 3 weeks or 1 year,depending on value
storefront_digest	Shopify	Stores a digest of the storefront password, allowing merchants to preview their storefront while it's password protected.	2 years
tracked_start_checkout	Shopify	Used in connection with checkout.	1 year
checkout_session_lookup	Shopify	Used in connection with checkout.	3 weeks
checkout_session_token_<<id>>	Shopify	Used in connection with checkout.	3 weeks
identity_state	Shopify	Used in connection with customer authentication	24 hours
identity_state_<<id>>	Shopify	Used in connection with customer authentication	24 hours
identity_customer_account_number	Shopify	Used in connection with customer authentication	12 weeks
_landing_page	Shopify	Track landing pages.	2 weeks
_orig_referrer	Shopify	Track landing pages.	2 weeks
_s	Shopify	Shopify analytics.	30 minutes
_shopify_d	Shopify	Shopify analytics.	During the session
_shopify_fs	Shopify	Shopify analytics.	30 minutes
_shopify_s	Shopify	Shopify analytics.	30 minutes
_shopify_sa_p	Shopify	Shopify analytics relating to marketing & referrals.	30 minutes
_shopify_sa_t	Shopify	Shopify analytics relating to marketing & referrals.	30 minutes
_shopify_y	Shopify	Shopify analytics.	1 year
_y	Shopify	Shopify analytics.	1 year
_shopify_evids	Shopify	Shopify analytics.	During the session
_shopify_ga	Shopify	Shopify and Google Analytics.	During the session
customer_auth_provider	Shopify	Shopify analytics.	During the session
customer_auth_session_created_at	Shopify	Shopify analytics.	During the session

In addition to the controls that we provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third-party Cookies. By default, most internet browsers accept Cookies, but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.

It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.

How Do I Contact You?

To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details (for the attention of Richard Randall):

Email address: info@myaccessorieslondon.co.uk.
Postal Address: Mistry House, 6-8 Dudley St, Luton LU2 0NT

Complaints

If you wish to make a complaint, you have the right to raise this with the Information Commissioner’s Office (“ICO”). The ICO is an independent body whose role is to uphold information rights. Further information can be found at: https://ico.org.uk/make-a-complaint/.

Changes to this Privacy Policy

We may change this Privacy Policy from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.

Any changes will be posted on Our Site, and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up to date.

My Accessories London Ltd

Version Dated 17/11/2022